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Now you see it

Magic Maps is an innovative tool for analyzing time-series data on a map. Simply drag in a data file (or download an example map from the Gallery) and start working with your information in a whole new way.

Maps. From the moment you import some data, states and countries immediately light up according to values of interest. And if you like, simply click the map legend to customize the colors and the numeric ranges that they represent. Or, assign colors based on text fields. Within the blink of an eye, Magic Maps gives you the high-level, full-color snapshot that you've been looking for.

Data. Magic Maps lets you enter data manually just by clicking the map, or you can link data from comma-separated variable files, tab-delimited files, or fixed-width text files. For geographic data, you can use the built-in templates, or import your own custom layers from a text file, a KML file, or an ESRI Shapefile. To add custom points to the map without knowing precise coordinates, just use the Pencil tool and start clicking—or let Magic Maps geocode the towns and cities in your CSV files (U.S. only).

Timelines. The world changes, and Magic Maps handles annual data with ease. A timeline in the bottom-left always shows you historical averages and totals. Simply click it, and Magic Maps will show you the map and numbers for any particular year. Or, press the "Play" button, sit back, and watch how your data has evolved over time. No matter what it is that you are trying to understand, gaining a broad perspective couldn't be easier.

Selections. But suppose you want to analyze a particular region of the map. To view its aggregate numbers, simply draw a selection box that encompasses all the entities of interest (or Command-click to make a more precise selection). The variable table will always show you figures for the current selection. But don't worry about losing that finely crafted subset—it's easy to save a particular selection as a separate layer for later analysis.

Computations. When it's time to drill deeper, Magic Maps provides the tools. You can divide one variable by another, sum variables together, compute rolling averages, or choose from several other mathematical functions with just a few clicks of the mouse. Geographic functions are available, too—Magic Maps makes it easy to count the number of points within 100 miles of Milwaukee (say), or to perform minimum-distance calculations. Then, if you want to analyze the results in your favorite data program, simply export the computed data as CSV.

Analysis. Magic Maps proves that serious analysis can be fun. The Smart Layers feature of Magic Maps let you perform simple or complex queries on your data with a familiar graphical interface—there is no special syntax to learn. The Crayon tool can be used to define regions and compare their averages on the timeline. So don't be fooled by the application icon—Magic Maps is a sharp tool, and a powerful addition to any analyst's toolkit.

Share insights with colleagues

Copy-paste images directly into email. Find something interesting? Copy it to the clipboard, paste it into an email, and fire it off to the team. Anyone can open images created by Magic Maps, and everyone will wonder how you were able to create attractive, insightful maps so quickly.

Export PDFs for presentations. With customizable colors and styles, Magic Maps look terrific in presentations. No matter how big the screen behind you, the vectorized PDF output scales up beautifully. A map can be an effective way to summarize your findings or communicate your vision for the future. Magic Maps will help you make the map that gets remembered.

Save and share Magic Maps files. Send your saved Magic Maps files around the office as easily as a spreadsheet. It's easy to collaborate on maps, share revisions, or drag and drop data from one map into another. So let the data expert inspect the numbers, the design genius tweak the style, and the boss make the final call. Since Magic Maps is easy to use, everyone can contribute.

Communicate with the public

Export PNGs for websites and blogs. In an age of information overload, maps are a great way to grab the attention of your readers—and hold it. Magic Maps can easily export PNG files, which are suitable for inclusion on websites and in blogs. With the data patterns that emerge from your maps, you will never lack for interesting things to talk about, and your readers will never lack for thought-provoking things to discuss.

Export movies for YouTube. Sometimes a still image doesn't tell the whole story, so Magic Maps lets you export your map as a high-definition movie that can be uploaded to YouTube and embedded on your website. Map-movies are a great way to show growth, demonstrate change, and provide historical context in a way that your audience finds compelling. With Magic Maps, you won't need a video-editing expert to turn your map into a movie—just set the playback speed, click the button, and you're done.

Export Dataset Publishing Language. Magic Maps is the only desktop application that can export DSPL, a new file format from Google which lets you upload data to the Google Public Data Explorer. There, your map can be analyzed, explored, and enjoyed by anyone with a web browser. So if you wish to share the interactive nature of your Magic Maps files with the general public, Magic Maps gives you the tools. Even better, because datasets uploaded to Google can be embedded in any web page, your visitors can interact with your data without ever leaving your website.



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